Brand Guidelines

Your toolkit for using the groundcover brand with confidence.

Introduction

groundcover’s visual identity reflects who we are. Bold yet approachable, innovative yet grounded. Our design language combines clean lines, soft colors, and playful organic illustrations that echo our name and vision: technology that grows naturally within our clients ecosystem. This guide exists to help our partners use our brand with consistency and confidence, ensuring every collaboration looks and feels unmistakably groundcover.

Design Approach

• Organic Precision

  Soft yet exact. Natural illustrations yet clean, sharp and clear to the eye.

• Light Clarity

  Calm, bright and open design that makes technology feel human and trustworthy.

• Dynamic Harmony

  Always evolving and keeping consistency while staying fresh and approachable.

Logo

This design symbolizes our commitment to precision, innovation, and the seamless integration of contrasting elements. The interconnectedness of the logo's parts represents our holistic approach to architecture.

Please do not edit, change, distort, recolor, or reconfigure the Groundcover logo.

Download logo

Do’s and Don’ts: Logo

• Maintain proportions and clear space around the logo!
• Don’t stretch or crop.
• Don’t place inside shapes.
• Stick to the approved black or white versions.
• Don’t change colors.
• Don’t add effects.
• Use the approved logomark.
• Don’t outline the icon.
• Don’t alter proportions or framing.

Fonts

Titles and bold messages:

• Degular Display (semi bold)
• Degular Display (medium)

Heavy text designs:

• Inter (Bold)
• Inter (Medium)
• Inter (Regular)
• Inter (Light)

Color palette

the graphic elements are the raw materials of our visual ecosystem. Two primaries do the heavy lifting - Yellow for optimism, Green for confidence. Pink and Blue whisper.

Tier 01 · Primary

• Ultra Bright: #FDF4D8
• Bright: #FBE9B1
• Trademark Yellow: #F9D97B
• Deep Yellow: #F6C73C
• Dark: #EAB20B
• Ultra Bright: #E0F5DB
• Bright: #FBE9B1
• Trademark Green: #319B6A
• Deep Yellow: #267852
• Dark: #1A5137

Tier 02 · Secondary

• Pink: #CD90E3
• Blue: #7FB4FA

Tier 03 · Neutral

• Black: #101828
• Stone: #F5EDEA

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